21 September 2014
Bradford based Envirocare Technical Consultancy Ltd, one of the UK’s leading Environmental and Occupational Hygiene Consultancies has undergone a total brand review following a period of expansion for the business, and as of today will see the company implement a new visual identity, tagline and online presence to support its future plans, evolution and growth.
From today, ‘Your Industry Experts’ will serve as both Envirocare’s purpose and its tagline, becoming central to its brand and being developed in conjunction with partners and staff to build a brand identity that reflects Envirocare’s core values and future strategy.
Envirocare is also taking the opportunity to simplify its name and redesign its logo. Shortening its name will provide consistency and ease of use for Envirocare practices and clients around the world.
“Our brand name, tagline and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernise how we represent ourselves in current and new markets whilst retaining our established values but at the same time developing a new and modern identity.” – Tony Smith (Company Director)
Envirocare has simultaneously launched its redesigned website in order to further increase the online presence of the company whilst supporting a key social media focus on industry news, plus educational and professional information to help reinforce communication with current as well as prospective clients.
“This is a very exciting time for Envirocare and our ever-expanding client base. We feel that during our time of growth and increased acquisition of accreditation that it’s right to invest further into our marketing strategy, thus creating an even stronger brand presence both on and offline. We have worked closely with staff, as well as focusing on client feedback, to develop a brand identity that represents the expertise, professionalism, and ultimately the delight of our clients. The rebrand and launch of the new website represents our ambitions and shows how Envirocare has evolved into the most dynamic and visionary Environmental and Occupational Hygiene and Safety Consultancy in the UK.”
Envirocare will officially celebrate its new brand with clients and contacts on Tuesday 7th October with a lunch reception in conjunction with the company’s 20th anniversary celebrations at Bradford University’s recently opened Re:Centre, an exciting and dynamic space that has been designed to have global Environmental credentials and support the growth of Bradford and companies within it.
The new brand launch will go live the same day as Envirocare exhibit at RWM – Europe’s premier event dedicated to resource efficiency and waste management solutions, which covers every element of the waste hierarchy, being held in Birmingham from 16 – 18 September.